Skill Enhancement in Lockdown


There’s been a lot of discussion as to how this extra time can be utilised, especially by an MBA aspirant or student. One of the things everyone will tell you? Learn a new skill. The awesome thing is that you can learn whatever interests you online. The COVID 19 influenced lock-down, we all have a lot of time on our hands. 

Digital marketing is a mix of skills that includes writing, coding, using social media, using search engines, designing and graphics, even video making. And lets not forget the tools that a marketer has to use. A digital marketer needs to also understand how these tools work! 

Google also offer on fundamentals of Digital Marketing. It helps in mastering the basics of digital marketing with free Interactive Advertising Bureau-accredited course. There are 26 modules to explore, all created by Google trainers, packed full of practical exercises and real-world examples to help you turn knowledge into action.

Google is one of the most used search engines in the world today. If you want to conduct business digitally, you need to understand how ads work on Google. To help you along, Google themselves provide various free certifications. This one is to help you master Adwords, Adsense and other tools google uses to promote ads.


Shubham Goswami, PhD

School of Management, SPSU

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